Company Description:

eRetail Cybertech specializes in providing advanced cloud-based POS billing software tailored for the retail industry. Our solutions cater to businesses ranging from single retail outlets to large chains, ensuring seamless and efficient operations. Whether you run a fine dining restaurant, QSR, supermarket, bookstore, ice cream parlor, fruit and vegetable market, fish and meat store, or wine shop, eRetail has the ideal POS software. Our offerings include Warehouse Management Systems (WMS), POS systems, and backend solutions, with options for both on-premise and cloud-based setups. We recently launched an Android App specifically for the Food & Beverage segment.

Role Description:

This is a full-time on-site role in Hyderabad for a Senior Digital Marketing Executive. The Senior Digital Marketing Executive will be responsible for marketing campaigns, communication strategies, social media marketing, content writing, and analytics.

Qualifications:

• Marketing and Communication skills
• Social Media Marketing skills
• Web Content Writing skills
• Web Analytics skills
• Experience in digital marketing and advertising
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Bachelor's degree in Marketing, Communications, or a relevant field
• Experience in the retail industry is a plus

Responsibilities:

• Conduct keyword research to identify high-impact keywords and phrases. 
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, display). 
• Assist the team in developing the overall digital marketing strategy. 
• Maintain the company’s owned media, including websites and social media pages. 
• Manage the creation of relevant and engaging digital content (graphic, video, and written) for publishing on various digital platforms. 
• Execute Google Ads and social media marketing campaigns to generate quality leads. 
• Research market trends, target audiences, competitors, and the end-to-end consumer journey to drive engagement and conversions. 
• Analyze digital marketing analytics reports and share insights with the team to optimize campaigns. 
• Work closely with sales, product, customer support, and other departments. 
• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team. 

• Research business opportunities, identify sales points, and develop strategic plans and sales strategies. 
• Consistently create new opportunities and meet opportunity goals. 
• Follow up to achieve favorable closure and conversion of leads with partners and end customers. 
• Enhance the partner network and increase sales through new partner appointments and sales campaigns. 
• Manage the end-to-end channel sales cycle. 
• Develop, maintain, and mature the sales pipeline by rigorously driving the partner network. 
• Assist in developing and formalizing Channel Partner Processes. 
• Engage in brand development, promotion, presentations, and solution documents. 
• Manage and maintain accurate and accessible tailored documentation, such as presentations and proposals, to meet client needs. 

• Minimum 3-5 years of hands-on experience in end-to-end channel sales and coordinating with channel partners. 
• Background in software sales. 
• Excellent verbal and written communication skills and presentation skills. 
• Experience with complex deals. 
• Ability to understand client needs and offer appropriate solutions. 
• Aggression, self-drive, and result orientation. 
• Strong work ethic and sense of commitment. 
• Strong interpersonal skills. 
• Ability to work in a fast-paced environment.

• Develop wireframes, prototypes, and visual designs to effectively communicate design concepts and solutions. 
• Create design specifications and guidelines to ensure a consistent and high-quality design throughout our software. 
• Conduct user research and usability testing to gather valuable feedback and insights on design concepts and solutions. 
• Continuously iterate and refine design solutions based on our customer feedback, testing, and industry trends. 
• Collaborate with developers to ensure accurate implementation of designs that meet design specifications. 
• Stay up-to-date with the latest UI/UX design trends, best practices, and technologies. 
• Communicate the user experience at various stages of the design process using wireframes, flow diagrams, storyboards, mockups, or high-fidelity prototypes. 

• 2-4 years of experience as a UI/UX Designer or in a similar role 
• Proficiency in design principles and UX principles 
• Expertise in design tools such as Figma, Sketch, and Adobe Creative Suite 
• Experience with user research, usability testing, and user testing methodologies 
• Bachelor’s degree in any stream, along with professional courses in UI/UX 
• Proficient in designing applications for web, mobile, and tablet platforms

• Contribute to industry research, gathering insights and data to support marketing strategies. 
• Prepare and maintain the prospects database to ensure accurate and up-to-date information. 
• Collect quantitative and qualitative data from marketing campaigns to measure performance and impact. 
• Perform market analysis and research on competition to identify trends and opportunities. 
• Assist in marketing and advertising promotional activities, including social media, direct mail, and web campaigns. 
• Help distribute marketing materials to target audiences effectively. 
• Manage and update company databases and customer relationship management systems (CRM) to maintain accurate records. 
• Help organize marketing events, including planning, coordination, and execution. 
• Participate in fieldwork and market surveys, which will require travel to various locations. 

• Currently pursuing or recently completed a degree in Marketing, Business, or a related field. 
• Strong analytical skills and attention to detail. 
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). 
• Excellent verbal and written communication skills. 
• Ability to work independently and as part of a team. 
• Willingness to travel for fieldwork and market surveys. 
• Enthusiastic, creative, and eager to learn. 

• Hands-on experience in various aspects of marketing. 
• Opportunity to work with a dynamic and supportive team. 

Job Description:

Are you a dynamic and ambitious individual eager to kick-start your career in Marketing & Sales? Look no further! We are thrilled to offer a Rewarding Paid Internship that will provide you with hands-on experience and invaluable insights into the world of business.

Locations: #Hyderabad #Delhi #Bangalore

Duration: 3-6 Months

Pre Sales Role-Internship: 

• Identifying the potential customers through Cold Calling, Market Visit
• Generating Funnel Leads & set up Sales Meet
• Help drive business meets/discussions with clients to identify how the company’s software solutions can help customers achieve their business objectives with ease
• Develop a thorough understanding of the Company’s Software Solutions and use the Knowledge to build a core product narrative to create Value Propositions.

Education & Skills Required

• Education: MBA/PGDM Marketing, Graduation in Engineering or equivalent.
• Good Technical Skills and knowledge of Sales CRM will be added advantage.
• Excellent Communication, Writing & Presentation Skills.